Limavady (Leim an Mhadaidh meaning 'Leap of the Dog') is the largest town in Limavady Borough, with a population of approximately 13,000 and has been awarded Best Kept Medium Town in 1997 and 1998. A shopping town, developing in retail outlets every day, Limavady boasts a collection of unusual and independent shops, many still owned by local families, and hosting a great sense of pride in the town. Visitors have a wide range of eateries to choose from and can explore the wide range of crafts and gifts stocked in the local shops.The town also has a large leisure centre, which consists of swimming pools, sportshalls, Lifestyle Fitness Suite, squash court, relaxing health suite and not forgetting the newly opened Studio for classes such as Spinning & Yoga.
Significant landmarks in the town include the site where Jane Ross noted down the tune of Danny Boy and statue of William Massey, previous prime-minister of New Zealand. A sculpture commemorating Jane Ross stands on Catherine Street.Forging European links through twinning, Limavady has stretched the hand of friendship to Vigneux, a suburb of Paris and Westport in County Mayo and enjoys regular visitors from each. Boasting a number of international events such as the Danny Boy Festival, Limavady Jazz and Blues Festival and Roe Valley Folk Festival, these and any other visitor to Limavady will experience a warm welcome and a friendly atmosphere during their stay.